Handling the “Customer Routed Freight” Objection: A Freight Broker’s Guide
As a freight broker, you’ve likely encountered the objection: “Our freight is customer routed.” This common roadblock can seem like a dead end, but with the right approach, you can turn it into a valuable opportunity. In this article, we’ll break down what “customer routed freight” means, explore strategies to handle this objection, and provide […]