How to Write a Cold Email as a Freight Broker in 2023.

Whether you are a new freight broker in the logistics industry or you have been around the block, sending cold emails to shippers or prospects can be challenging. As with all sales tactics, sending cold emails to shippers has pro’s and con’s. In this video I will outline the pro’s and con’s for cold emails and give you the tips you need on how to effectively write a cold email intended for your shippers and prospects within the logistics industry.

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