How to Succeed as a Freight Broker in the Produce Industry

How to Succeed as a Freight Broker in the Produce Industry

Freight 360 By Freight 360

The transportation industry is the cornerstone of global commerce, facilitating the movement of goods across vast distances. Within this complex field, the role of a freight broker emerges as both challenging and rewarding. By connecting shippers with carriers, freight brokers serve as the crucial link that ensures smooth operations in transporting various commodities, and one of the most fascinating sectors within this industry is the niche of produce transportation.

What is Freight Brokering?

Freight brokers act as intermediaries in the transportation industry, negotiating rates, arranging shipments, and handling essential paperwork. Simply put, they help companies find trucks to move their products. Working with various commodities, freight brokers solve intricate problems for shippers. In the produce industry, they offer a unique and engaging specialty that significantly differs from other commodities.

The Produce Industry

The produce industry, dealing with perishable goods like fruits and vegetables, requires specialized knowledge and skills. Time-sensitive deliveries, particular transportation conditions, and the unique characteristics of these goods make this a dynamic and fast-paced part of the transportation world. Think of the shelf life of the produce you eat regularly. Transporting it from the farm to your local grocery store on time and in good condition is a critical mission, and failure to do so can lead to massive losses for farms and produce shippers.

Benefits of Working as a Freight Broker in the Produce Industry

High Demand

With an extensive market for transporting goods both domestically and internationally, the produce industry offers a plethora of opportunities. Staggering quantities of fresh and processed fruits and vegetables are moved annually, creating a consistent need for skilled freight brokers. Consider the changing seasons: as they shift, so do the areas that grow and ship certain fruits and vegetables. Produce from South America and Mexico is prevalent in the winter, while more domestic growing and shipping occurs in the spring and summer.

High Profit

Negotiating favorable rates and the premium pricing of quality produce often result in high profit margins for diligent freight brokers. Dealing with temperature-controlled shipping conditions and produce that can spoil or bruise easily, you face a more challenging task of ensuring that the trucks are loaded and unloaded flawlessly. In brokering, the harder the job, the larger the profits. Complex shipments with multiple stops can add to the profitability, as customers often prioritize service and timely delivery over price.

Challenges of Working as a Freight Broker in the Produce Industry

High Competition

A crowded market of competitors means that standing out through excellent service and leveraging a network of reliable motor carriers is essential. With many brokers having access to the same carriers, success often boils down to having the best relationships, the ability to find available trucks quickly, and getting both customers and carriers to agree to the right rates.

High Risk

Shipping produce requires preparation for unforeseen events like spoilage, damage, or theft. Thorough checks and verification of temperature settings for the trailer, proper insurance coverage, and careful vetting of carriers are vital to avoiding losses.

High Regulation

Food products are subject to regulations that don’t apply to other commodities. The government closely monitors the industry, but fortunately, abundant resources and training are available to guide you.

Tips and Best Practices

  • Know your Commodity: Stay informed about the characteristics, specifications, and market trends of the produce commodities you deal with. Utilize resources like the USDA and Produce Blue Book.
  • Know your Customer: Understand the specific needs and operations of your customers, whether they are farms, produce brokers, or other entities, to become an effective extension of their supply chain.
  • Know your Niche: Specializing in a handful of commodities allows you to demonstrate expertise and distinguish yourself from competitors.

Freight brokering in the produce industry can lead to a fulfilling and lucrative career. By focusing on these aspects, you can position yourself for success in this fascinating field.

Follow us in Youtube for more insights about the freight broker industry!

About the Author


To read more about Freight 360, check out full bio here.