How Freight Brokers Find Customers | Episode 348

https://youtube.com/embed/QtfoINZx_JI

Most new freight brokers don’t fail because they can’t sell. They fail because they work the wrong process, so we break down a practical way to separate lead generation from prospecting, make more effective cold calls, and focus on the activity that actually creates momentum. We also cover the real math behind cold calling, what makes a shipper worth pursuing, why quality matters more than volume, and how to build better lead lists using niche thinking, sales tools, directories, and AI as a starting point. Support Our Sponsors: Togo: https://harnesstogo.com/ OperFi: https://tinyurl.com/58pkts86 QuikSkope: https://quikskope.com/ DAT One – Get 10% off your first year!: https://www.dat.com/power/0001959316 DAT Outgo Factoring for Carriers: https://tinyurl.com/4rb5vdau AscendTMS: https://ascendtms.com/signup Use promo code RA-freight360! to get AscendTMS FREE FOR 90 DAYS! Recommended Products: https://www.freight360.net/about-freight-broker-basics/sponsor/ Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Join Our Facebook Group: https://www.facebook.com/groups/449325909379811 Check out all of our content online: https://www.freight360.net/