Episode 97: Negotiating Basics

4:17 – Sports9:50 – Negotiating Basics39:40 – Q&A“How can I get competitive LTL rates if I do mostly FTL?”“How will President Biden’s noncompete executive order affect brokers?”“Should I focus on quantity or quality when cold calling?”Negotiating Article: https://www.marketingmind.in/what-is-the-difference-between-negotiation-bargaining/ Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT […]

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How to Market Yourself as a Freight Broker

How to Market Yourself as a Freight Broker

Being a freight broker involves more than just acquiring customers and coordinating their loads with available carrier capacity. It also involves running or representing your company or brand. Marketing can be an often overlooked area in the freight brokering world. When done right, it can help your brokerage leaps and bounds. If you ignore marketing, or even do it poorly (which can be worse than doing nothing), it can hurt you. Let’s look at some simple things you can do to market your brokerage.

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Episode 96: How to Market Your Brokerage and Yourself

1:02 – Sports Update6:00 – How to Market Yourself40:40 – Q&A“What is the average profit in a month for a broker?”“How do you quickpay carriers without a factoring company?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT Truckers Edge: http://www.truckersedge.com/1959316 Lean […]

Freight 360 By Freight 360

Episode 96: How to Market Your Brokerage and Yourself

1:02 – Sports Update6:00 – How to Market Yourself40:40 – Q&A“What is the average profit in a month for a broker?”“How do you quickpay carriers without a factoring company?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT Truckers Edge: http://www.truckersedge.com/1959316 Lean […]

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Episode 95: Prospecting Basics (with Kevin Hill of FreightWaves)

2:55 – Sports Update5:12 – Prospecting41:03 – Q&A“How should I be doing RFPs with the crazy market rates right now?”“How much should I charge/pay for extra stops, layovers, and TONUs?”“Should I prospect in-person?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT […]

Freight 360 By Freight 360

Episode 94: Shipping Documents for Freight Brokers

1:43 – Sports Update3:55 – Freight Broker Documents44:40 – Q&A“What’s the best way to get the highest paying loads?”“My customer cut me off after I gave my first load back to them, what do I do?”“Do good double-brokers exist?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT […]

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Episode 93: Freight Broker Success Tips From a Veteran Broker (Will Jones of Pearce Worldwide)

0:40 – Will Jones Intro5:35 – Sports Update7:25 – Freight Broker Success Tips30:30 – Q&A“Why do brokers use multiple monitors, and how many should I have?”“I’m quoting a lot but not winning any loads. What should I do?”“I’m a new broker. Is LTL a waste of time?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month […]

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Episode 92: Freight Broker Tech Tools Part 2 (with Nicholas Liening)

2:40 – Course & Coaching Launch7:00 – Sports Update10:55 – Broker Tech Tools Part 245:55 – Q&A“I’ve seen dispatching services explode in the last year, aren’t these actually illegal?”“What’s the most highly recommended school or training program to attend?”“I’m considering joining a 3PL as a W2 account manager. Is 35% commission fair?”Freight Broker Basics Course: […]

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Episode 91: Freight Broker Tech Tools (with Nicholas Liening)

0:53 – Nick Liening Intro3:07 – Sports Update5:25 – Freight Broker Tools42:27 – Q&A“I took a broker course and drove for 5+ years, where can I get started as an agent?”“Where are all the trucks at?”“I have 3 years broker experience but no book, how can I get hired as an agent?”Freight Broker Basics Course: […]

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Episode 90: You Need to Plan Your Day Out!(with Mary Margaret Johnson of WIVB News 4 Sports)

1:15 – Sports update9:50 – Planning out your day as a broker43:03 – Q&A“Should the broker pay detention? Appt set for 1pm, driver arrives at 12:45 and departs at 4:20.”“Do back solicitation clauses actually hold up for broker-carrier agreements?”“How have broker margins been lately? I’ve only been getting 8-12% recently.”Free Month of DAT Power: http://www.dat.com/power/1959316 […]

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Episode 89: How to Run a Successful Agency (with Trey Griggs)

2:00 – Sports Update7:15 – Freight Agent Success44:00 – Q&A“Is Sylectus good for finding smaller trucks?”“What niche shippers are best to start with for a new broker?”Trey Griggs – https://www.linkedin.com/in/treygriggs/ Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT Truckers Edge: http://www.truckersedge.com/1959316 Nate Cross: nate@freight360.net LinkedIn: https://www.linkedin.com/in/nate-cross-03b69332/Benjamin Kowalski: […]

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Episode 88: $$ Freight Broker Finances $$

1:28 – Sports Update6:17 – Colonial Pipeline9:28 – Finance for Freight Brokers50:15 – Q&A“Are carriers in the southeast being affected by the pipeline shutdown?”“Does being a woman give you an advantage in brokering?”Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT Truckers Edge: http://www.truckersedge.com/1959316 Nate Cross: nate@freight360.net LinkedIn: […]

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