The Art of Customer Relationship Building | Episode 297

🎧 This Freight 360 episode explores winning brokerage strategies, industry risks, and economic shifts.

-Securing more freight through strong communication and customer value
-FMCSA identity verification changes and rising fraud concerns
-Tariffs, safety budget cuts, and their economic impact
-Tech, AI, and personal productivity tips for brokers

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00:00 – Introduction and Overview of Freight Brokerage Basics
03:09 – FMCSA Identity Verification and Its Impact
06:10 – Challenges in Freight Theft and Fraud
09:09 – Government Budget Cuts and Safety Concerns
12:12 – Tariffs and Their Economic Implications
15:27 – Consumer Sentiment and Economic Uncertainty
24:09 – The Mortgage Dilemma
25:20 – Onboarding New Customers
30:47 – Understanding Shipper Decisions
33:16 – Building Customer Relationships
39:57 – The Importance of Proactive Communication
43:53 – Creating Value in Freight Brokerage
46:10 – The Role of AI in Sales Outreach
49:38 – Managing ADHD and Productivity