The Secret to Cold Calling, Quality over Quantity | Freight 360 Clips

In this clip from the Freight 360 podcast, Cold calling starts off with a ton of calls but the objective is not call volume, the objective is to get people on the phone that are actively talking to you. Over the next few months you should build your list to 70-75 people you are actively talking to and following up with every day… not aimlessly calling 100’s of numbers of day.

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