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From sales and operations to industry trends, we keep giving you the latest content. We often use our blogs as a condensed version of a podcast episode topic, so if you don’t have the time to listen to an entire episode, check out these shortened versions.
If you are a licensed freight broker, you already know that you need to manage the flow of money from your customers to you, and ultimately to your carriers. This process is called cash flow, and it’s one of the main reasons new freight brokers fail. If you are a freight agent or an employee for a brokerage, you likely don’t have to even think about this too much. Regardless, let’s look at some basics of cash flowing a brokerage and how factoring comes into play.
When you are prospecting as a freight broker, it’s inevitable that you will run into objections along the way. A good broker can understand what the objections really mean and respond appropriately to the prospect to keep the conversation progressing in the right direction. Let’s take a quick look at what objections are, some common objections, and how to overcome them.
A new year is finally here! As a freight broker, you should always have your eyes on different ways to keep growing. There’s a phrase in the industry “If you’re not growing, you’re shrinking” and that phrase is fairly accurate. It is inevitable that you will likely lose a customer at some point in the future, so you need to always be adding to your sales pipeline and growing your business to stay ahead. We’ve compiled a quick list of 5 ways to grow your book of business this year. It’s not always just adding new customers; there’s a lot of ways that you can groom your freight brokerage or agency!
Flatbed loads are some of the most common loads that freight brokers deal with. This equipment type enables larger freight to be loaded without the limitations of trailer side walls and ceilings. We should have technically titled this post “Open Deck Trailer Types” since that would really be what we are looking at here, but the term “flatbed” is the most common term for these trailers in the freight broker community.
Whether you are a licensed freight broker, a freight agent, or employed by a freight brokerage you need to understand margins. Margins are what ultimately pay freight brokers and are often a leading cause for the failure of some brokerages. Below, I’m going to discuss what the margin is and why it’s important to understand.
Every good freight broker understands the importance of having a strong network of partner carriers. Whether you are considering working with a carrier that is new to your brokerage or a carrier that has a history with your company, there are certain important vetting points to consider. In addition to the “must-do” validation points, there are also some additional considerations that you may want to explore to get a full picture of the potential carrier.