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From sales and operations to industry trends, we keep giving you the latest content. We often use our blogs as a condensed version of a podcast episode topic, so if you don’t have the time to listen to an entire episode, check out these shortened versions.
Marketing? Wait, I thought I was just supposed to move freight. No one told me anything about having to learn marketing! When it comes to brokering freight, you need to remember that you are running a business operation and with that comes the need to properly market yourself. We recently had the pleasure to sit down with Blythe Brumleve from Digital Dispatch and talk all about marketing for freight brokers on Episode 103 of the Freight 360 Podcast. In this quick read, we’re going to look at some highlights of marketing tactics that freight brokers should consider.
If you’ve ever worked in a freight brokerage that promotes from within, you’ve probably seen a top broker that gets promoted because he/she was putting up stellar numbers. They were one of the top producers, so they got promoted to management in an attempt to created duplicates of themselves. This isn’t always the best way lead. Being a good freight broker doesn’t mean you will be a good leader in the freight brokerage world. Let’s take a look at a few areas that leaders must focus on in order to succeed in leadership.
Being a freight broker involves more than just acquiring customers and coordinating their loads with available carrier capacity. It also involves running or representing your company or brand. Marketing can be an often overlooked area in the freight brokering world. When done right, it can help your brokerage leaps and bounds. If you ignore marketing, or even do it poorly (which can be worse than doing nothing), it can hurt you. Let’s look at some simple things you can do to market your brokerage.
We’ve all felt the tightening market the past few weeks. Capacity seems tight and some brokers even claim that there are no trucks available in certain cities. We recently did an episode on Freight 360 that addressed the capacity topic, and I wanted to tackle some tips on how to get the capacity you need when the market gets tight.
Prospecting new business! It’s often a dreaded task for freight brokers that can lead to failure if not done effectively. Episode 77 of Freight 360 takes a deep dive into how to prospect with a purpose, but here is a quick read on 3 tips to use to be more effective when growing your book of business.
Insurance can be a boring topic for most folks in the freight brokering world, but you shouldn’t overlook it. Insurance is a product that we purchase to offset the risks of doing business in this industry. While all policies aren’t legally required, there’s benefit to knowing what is available and how it can save you from headaches. We recently did an episode on Freight 360 with Melt Godwin of TI Advisors where we discussed the ins and outs of insurance for brokers. Make sure to check that out for a deep dive into this topic.