Freight is tightening for real reasons as enforcement and compliance crackdowns pull trucks out of circulation and spot rates start outrunning contract freight. We talk about balancing strong carrier vetting with practical flexibility, and why automation still needs human judgment when capacity gets tight. We also break down how to reset shipper pricing using real market data and a simple “What, So What, What Now” discussion, plus practical ways to win more freight through better execution and smarter prospecting.
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