Why Most Freight Sales Reps Fail | Episode 301

Why do 95% of new sales reps wash out in their first year? This episode uncovers the mindset shifts, psychological hurdles, and authentic communication strategies that separate top freight brokers from those who struggle. Whether you’re building a sales team or trying to thrive in the industry yourself, you’ll get actionable insights to transform your results and boost retention.

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0:54 Episode Introduction and Updates
1:44 Health and Fitness Discussion
6:20 Industry News and Market Updates
8:42 Anatomy of a Cargo Theft Ring
13:43 Why Most People Don’t Succeed in Sales
23:39 Expectation Management in Hiring
32:18 Confidence, Mindset, and Communication Skills
47:03 Handling Questions You Can’t Answer
52:37 Market Knowledge and Final Thoughts