Why Some Freight Brokers Fail at Marketing
Marketing? Wait, I thought I was just supposed to move freight. No one told me anything about having to learn marketing! When it comes to brokering freight, you need to remember that you are running a business operation and with that comes the need to properly market yourself. We recently had the pleasure to sit down with Blythe Brumleve from Digital Dispatch and talk all about marketing for freight brokers on Episode 103 of the Freight 360 Podcast. In this quick read, we’re going to look at some highlights of marketing tactics that freight brokers should consider.
By Freight 360
Episode 101: Who is Vlad?? Full Q&A Session
3:30 – Sports Update5:05 – Dispatching Revisited10:35 – Q&ACarrier: “Should I generate new business through a large brokerage or try to land a big shipper directly?”“How can I keep good relationships with carriers if I have some bad shippers?”“What is a Vlad?”“Is now a good time to get into brokering? What are some tips to […]
By Freight 360
Episode 101: Who is Vlad?? Full Q&A Session
3:30 – Sports Update5:05 – Dispatching Revisited10:35 – Q&ACarrier: “Should I generate new business through a large brokerage or try to land a big shipper directly?”“How can I keep good relationships with carriers if I have some bad shippers?”“What is a Vlad?”“Is now a good time to get into brokering? What are some tips to […]
By Freight 360
Episode 100: Sales Leadership (with Trey Griggs)
0:30 – Welcome Trey Griggs and Episode 1004:40 – Sports Update 11:05 – Sales Leadership 40:15 – Q&A Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessions Sponsors/Affiliates: Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT Truckers Edge: http://www.truckersedge.com/1959316 Lean Solutions Group: https://www.leangroup.com/ AscendTMS: http://www.TheFreeTMS.com/ Promo Code: RA-Freight360! […]
By Freight 360
Episode 100: Sales Leadership (with Trey Griggs)
0:30 – Welcome Trey Griggs and Episode 1004:40 – Sports Update11:05 – Sales Leadership40:15 – Q&AFreight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT Truckers Edge: http://www.truckersedge.com/1959316 Lean Solutions Group: https://www.leangroup.com/ AscendTMS: http://www.TheFreeTMS.com/ Promo Code: RA-Freight360!Nate Cross: nate@freight360.net LinkedIn: https://www.linkedin.com/in/nate-cross-03b69332/Benjamin Kowalski: […]
By Freight 360
Good Freight Brokers and Good Freight Brokerage Leaders Are Different
If you’ve ever worked in a freight brokerage that promotes from within, you’ve probably seen a top broker that gets promoted because he/she was putting up stellar numbers. They were one of the top producers, so they got promoted to management in an attempt to created duplicates of themselves. This isn’t always the best way lead. Being a good freight broker doesn’t mean you will be a good leader in the freight brokerage world. Let’s take a look at a few areas that leaders must focus on in order to succeed in leadership.
By Freight 360
How to Market Yourself as a Freight Broker
Being a freight broker involves more than just acquiring customers and coordinating their loads with available carrier capacity. It also involves running or representing your company or brand. Marketing can be an often overlooked area in the freight brokering world. When done right, it can help your brokerage leaps and bounds. If you ignore marketing, or even do it poorly (which can be worse than doing nothing), it can hurt you. Let’s look at some simple things you can do to market your brokerage.
By Freight 360
Episode 95: Prospecting Basics (with Kevin Hill of FreightWaves)
2:55 – Sports Update5:12 – Prospecting41:03 – Q&A“How should I be doing RFPs with the crazy market rates right now?”“How much should I charge/pay for extra stops, layovers, and TONUs?”“Should I prospect in-person?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT […]
By Freight 360
Episode 95: Prospecting Basics (with Kevin Hill of FreightWaves)
2:55 – Sports Update5:12 – Prospecting41:03 – Q&A“How should I be doing RFPs with the crazy market rates right now?”“How much should I charge/pay for extra stops, layovers, and TONUs?”“Should I prospect in-person?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT […]
By Freight 360
Episode 87: 3 Things You NEED to Focus on in Your 1st Year as a Broker
1:38 – Sports Update4:45 – DOT Blitz Week9:48 – 3 things to focus on in your first year40:00 – Q&A“Any thoughts on prospecting in Hawaii?”“Is 50% commission good for a new brokerage position?”“How different are reefer shippers from flatbed freight?”Blitz Week Article: https://tinyurl.com/y8afh6kc Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 […]
By Freight 360
Episode 87: 3 Things You NEED to Focus on in Your 1st Year as a Broker
1:38 – Sports Update4:45 – DOT Blitz Week9:48 – 3 things to focus on in your first year40:00 – Q&A“Any thoughts on prospecting in Hawaii?”“Is 50% commission good for a new brokerage position?”“How different are reefer shippers from flatbed freight?”Blitz Week Article: https://tinyurl.com/y8afh6kc Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 […]
By Freight 360
Episode 82: Freight Broker Sales & Marketing Tips (with Trey Griggs from Lean)
1:05 – Sports Update9:48 – Sales Tips41:55 – Marketing Tips58:00 – Q&A“How can I price OD loads or find permit costs for OD loads?”“What insurances would be best to get to make a new business seem serious and secure?”“What are the general pros and cons of brokering and what are some helpful tips for a […]
By Freight 360
