Why Some Freight Brokers Fail at Marketing
Marketing? Wait, I thought I was just supposed to move freight. No one told me anything about having to learn marketing! When it comes to brokering freight, you need to remember that you are running a business operation and with that comes the need to properly market yourself. We recently had the pleasure to sit down with Blythe Brumleve from Digital Dispatch and talk all about marketing for freight brokers on Episode 103 of the Freight 360 Podcast. In this quick read, we’re going to look at some highlights of marketing tactics that freight brokers should consider.
By Freight 360
How to Market Yourself as a Freight Broker
Being a freight broker involves more than just acquiring customers and coordinating their loads with available carrier capacity. It also involves running or representing your company or brand. Marketing can be an often overlooked area in the freight brokering world. When done right, it can help your brokerage leaps and bounds. If you ignore marketing, or even do it poorly (which can be worse than doing nothing), it can hurt you. Let’s look at some simple things you can do to market your brokerage.
By Freight 360
To Compete or Non-Compete, that is the Question
The biggest hurdle that I have seen with freight brokers (specifically W2 folks) when it comes to changing companies is their employment terms with their current or past company. The dreaded non-compete stands in the way.
By Freight 360
How Much Does The Average Freight Broker Earn?
A freight broker’s income varies based on a variety of factors. Those factors include their level of experience, gross revenues for their book of business, profitability of those customers, amount of support they have, company business structure, and much more.
By Freight 360
Episode 56: Freight Broker Sales Call Questions
1:05 – Sports Update3:18 – NEW NAME – FREIGHT 360!6:00 – Questions to ask on a sales call53:20 – Q&AWhat are some tips for lead generation?What is the average margin percentage for brokers?1:02:00 – Final ThoughtsNate: https://www.linkedin.com/in/nate-cross-03b69332/Ben: https://www.linkedin.com/in/benjaminkowalski/Website: www.freight360.net
By Freight 360
Episode 56: Freight Broker Sales Call Questions
1:05 – Sports Update3:18 – NEW NAME – FREIGHT 360!6:00 – Questions to ask on a sales call53:20 – Q&AWhat are some tips for lead generation?What is the average margin percentage for brokers?1:02:00 – Final ThoughtsNate: https://www.linkedin.com/in/nate-cross-03b69332/Ben: https://www.linkedin.com/in/benjaminkowalski/Website: www.freight360.net Support Our Sponsors:QuikSkope – Get a Free Trial: Click HereLevity: Click HereBluebook Services: Click HereDAT Freight […]
By Freight 360
Episode 35: 7 ways to use Google Alerts to grow your freight brokerage business
Add/Message me on LinkedIn: https://www.linkedin.com/in/nate-cross-03b69332/1:40 – A message from Donald Trump2:05 – Overdrive article on a carrier’s right to know what the shipper paid the broker10:48 – Google Alerts overview16:25 – 7 ways to use Google Alerts to grow your brokerage businessTrending/Social Media Q&A24:27 – Trump is with the truckers all the way27:02 – What […]
By Freight 360
Episode 35: 7 ways to use Google Alerts to grow your freight brokerage business
Add/Message me on LinkedIn: https://www.linkedin.com/in/nate-cross-03b69332/1:40 – A message from Donald Trump2:05 – Overdrive article on a carrier’s right to know what the shipper paid the broker10:48 – Google Alerts overview16:25 – 7 ways to use Google Alerts to grow your brokerage businessTrending/Social Media Q&A24:27 – Trump is with the truckers all the way27:02 – What […]
By Freight 360
