How to Market Yourself as a Freight Broker
Being a freight broker involves more than just acquiring customers and coordinating their loads with available carrier capacity. It also involves running or representing your company or brand. Marketing can be an often overlooked area in the freight brokering world. When done right, it can help your brokerage leaps and bounds. If you ignore marketing, or even do it poorly (which can be worse than doing nothing), it can hurt you. Let’s look at some simple things you can do to market your brokerage.
By Freight 360
Episode 95: Prospecting Basics (with Kevin Hill of FreightWaves)
2:55 – Sports Update5:12 – Prospecting41:03 – Q&A“How should I be doing RFPs with the crazy market rates right now?”“How much should I charge/pay for extra stops, layovers, and TONUs?”“Should I prospect in-person?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT […]
By Freight 360
Episode 95: Prospecting Basics (with Kevin Hill of FreightWaves)
2:55 – Sports Update5:12 – Prospecting41:03 – Q&A“How should I be doing RFPs with the crazy market rates right now?”“How much should I charge/pay for extra stops, layovers, and TONUs?”“Should I prospect in-person?”Freight Broker Basics Course: https://freight-360.teachable.com/p/freight-broker-basics Group Coaching: https://freight-360.teachable.com/p/group-coaching-sessionsSponsors/Affiliates:Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT […]
By Freight 360
Episode 87: 3 Things You NEED to Focus on in Your 1st Year as a Broker
1:38 – Sports Update4:45 – DOT Blitz Week9:48 – 3 things to focus on in your first year40:00 – Q&A“Any thoughts on prospecting in Hawaii?”“Is 50% commission good for a new brokerage position?”“How different are reefer shippers from flatbed freight?”Blitz Week Article: https://tinyurl.com/y8afh6kc Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 […]
By Freight 360
Episode 87: 3 Things You NEED to Focus on in Your 1st Year as a Broker
1:38 – Sports Update4:45 – DOT Blitz Week9:48 – 3 things to focus on in your first year40:00 – Q&A“Any thoughts on prospecting in Hawaii?”“Is 50% commission good for a new brokerage position?”“How different are reefer shippers from flatbed freight?”Blitz Week Article: https://tinyurl.com/y8afh6kc Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 […]
By Freight 360
Episode 82: Freight Broker Sales & Marketing Tips (with Trey Griggs from Lean)
1:05 – Sports Update9:48 – Sales Tips41:55 – Marketing Tips58:00 – Q&A“How can I price OD loads or find permit costs for OD loads?”“What insurances would be best to get to make a new business seem serious and secure?”“What are the general pros and cons of brokering and what are some helpful tips for a […]
By Freight 360
Episode 82: Freight Broker Sales & Marketing Tips (with Trey Griggs from Lean)
1:05 – Sports Update9:48 – Sales Tips41:55 – Marketing Tips58:00 – Q&A“How can I price OD loads or find permit costs for OD loads?”“What insurances would be best to get to make a new business seem serious and secure?”“What are the general pros and cons of brokering and what are some helpful tips for a […]
By Freight 360
Episode 79: Getting Capacity In A Tight Market (with T.J. Knudson from Circle Logistics)
1:15 – TJ Knudson Intro and Carrier Discussion11:30 – Sports Update16:00 – Carrier Capacity43:22 – Q&A“What are some tips on drayage moves? I’m new to it.”“What are my load board options in Canada?”“Are non-competes enforceable during the pandemic?”Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT Truckers Edge: […]
By Freight 360
Episode 79: Getting Capacity In A Tight Market (with T.J. Knudson from Circle Logistics)
1:15 – TJ Knudson Intro and Carrier Discussion11:30 – Sports Update16:00 – Carrier Capacity43:22 – Q&A“What are some tips on drayage moves? I’m new to it.”“What are my load board options in Canada?”“Are non-competes enforceable during the pandemic?”Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 Free Month of DAT Truckers Edge: […]
By Freight 360
Prospecting with Purpose
By Freight 360
Episode 77: Prospecting With A Purpose
1:52 – Sports Update7:10 Prospecting with a Purpose50:30: Q&A“Manual track-and-trace updates versus automated – what’s better?”“Considering starting a brokerage with no experience, where do I start?”“I was offered 5% commission as an agent and will have to sign a non-compete, does this sound right?”Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 […]
By Freight 360
Episode 77: Prospecting With A Purpose
1:52 – Sports Update7:10 Prospecting with a Purpose50:30: Q&A“Manual track-and-trace updates versus automated – what’s better?”“Considering starting a brokerage with no experience, where do I start?”“I was offered 5% commission as an agent and will have to sign a non-compete, does this sound right?”Free Month of DAT Power: http://www.dat.com/power/1959316 Free Month of DAT Express: http://www.dat.com/express/1959316 […]
By Freight 360
